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WORKSHOP: Introduction to Digital Marketing

WORKSHOP: Introduction to Digital Marketing

Training Offered by:

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Zerda Academy

Our academy is dedicated to empowering individuals with cutting-edge knowledge and practical expertise in fields such as digital marketing, UX/UI design, and more.


Mahmoud Ben Aissa

Mahmoud Ben Aissa


Yasmine Daghfous

Yasmine Daghfous


WORKSHOP: Introduction to Digital Marketing

In this initial phase, participants gain a thorough understanding of the fundamental concepts of digital marketing, including SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), and social media. This includes goal definition, knowledge of available channels and tools, and an understanding of the basic principles of online marketing.

Language : Arabic & French

Level: Level 1 (Beginner)

Skills required to participate in the workshop

No particular skills needed

Skills acquired by this workshop

  1. Basic Understanding: Participants should be able to grasp the fundamental principles of digital marketing, including online marketing channels, objectives, and key performance indicators.
  2.  Social Media Knowledge: They could learn to create and manage profiles on social media platforms, publish content, and engage with audiences.
  3.  Introduction to SEO: An introduction to the basics of Search Engine Optimization (SEO) to understand how to optimize online content for search engines.
  4.  Online Advertising Insight: Participants might gain basic knowledge of online advertising, including Pay-Per-Click (PPC) and creating simple advertising campaigns.
  • Session 1

    Sat, 16 Dec 2023 10:00:00 +0000 - Sat, 16 Dec 2023 12:00:00 +0000

    Module 1: Introduction to Digital Marketing

    • Fundamentals and Key Principles of Digital Marketing
    • Setting SMART Objectives
    • Introduction to Buyer Personas


    Module 2: SEO Foundations

    • Principles of Natural SEO
    • Differences between SEO and SEA
    • On-site optimization

  • Session 2

    Sun, 17 Dec 2023 10:00:00 +0000 - Sun, 17 Dec 2023 12:00:00 +0000

    Module 3: PPC Foundations (Pay Per Click)

    • Introduction to SEA Paid Search
    • Google Ads Platform Overview
    • Identification of the different types of campaigns (Search, Display, etc.)


    Module 4 : SMM: Social Media Marketing

    • Social Media Marketing Definition
    • Social Media Optimization Facebook, Instagram, and LinkedIn
    • Optimization Techniques and Guidelines

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