In this initial phase, participants gain a thorough understanding of the fundamental concepts of digital marketing, including SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), and social media. This includes goal definition, knowledge of available channels and tools, and an understanding of the basic principles of online marketing.

Language : Arabic & French

Level: Level 1 (Beginner)

Skills required to participate in the workshop

No particular skills needed

Skills acquired by this workshop

1. Basic Understanding: Participants should be able to grasp the fundamental principles of digital marketing, including online marketing channels, objectives, and key performance indicators.
2.  Social Media Knowledge: They could learn to create and manage profiles on social media platforms, publish content, and engage with audiences.
3.  Introduction to SEO: An introduction to the basics of Search Engine Optimization (SEO) to understand how to optimize online content for search engines.
4.  Online Advertising Insight: Participants might gain basic knowledge of online advertising, including Pay-Per-Click (PPC) and creating simple advertising campaigns.