Content & Campaigns Manager

Title: Content & Campaigns Manager

Department: Marketing

Directly reporting to: CMO

Location: GOMYCODE Hackerspace Lac

In this role, you will act as the technical and operational lead for content across 8 countries, while also playing a key role in the conception and execution of global and regional campaigns.

Your main responsibilities will include:

1. Lead and structure the network of Content Leads

• Manage, coach, and support content leads across multiple countries
• Provide clear direction, priorities, and feedback to ensure high standards of quality and consistency
• Act as the technical reference for content leads, helping them improve execution, storytelling, and performance
• Create and maintain content frameworks, guidelines, and best practices that can be adapted locally

2. Drive content quality and consistency

• Review and validate content produced by country teams to ensure alignment with brand standards, tone of voice, and strategic objectives
• Help teams balance creativity with impact, ensuring content serves clear marketing and business goal
• Identify gaps and opportunities to continuously elevate the overall level of content across markets

3. Lead and execute global & regional campaigns

• Work closely with General Managers and the central marketing team to design and execute key campaigns (product launches, enrollment pushes, brand moments, events, etc.)
• Translate campaign objectives into clear content and execution plans for local teams
• Ensure campaigns are delivered on time, across all relevant channels, and adapted effectively per country

4. Collaborate closely with the design & creative team

• Work hand-in-hand with designers to plan, prioritize, and deliver creative assets efficiently
• Ensure alignment between content needs, design capacity, and campaign timelines
• Help structure workflows so that teams can move fast without sacrificing quality

5. Act as a strategic partner to country teams

• Work hand-in-hand with CMO to activate campaigns & momentums throughout the year in all countries
• Collaborate with General Managers and content teams to develop campaigns locally, through offline channels & influencers
• Support teams in adapting global strategies to local realities while preserving overall coherence

Informations

Exigences

Compétences:

RESPONSABLE Gestion de campagne Aisance communicationnelle