Digital Marketing Manager

Job Description: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop marketing strategies that align with the organization's business goals 

• Manage and execute campaigns across various digital channels , including email, social media ( Meta - LinkedIn ) , search engines, and Blogs

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications:

•  2+ years of experience in digital marketing or related field
•  Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing.
•  Proficient in marketing automation tools
•  Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
•  having good copywriting skills 
•  familiar with inbound marketing and B2B sales 
•  Adobe suite is a plus  
  

• knowledge with ( start-up / Fintech / E-commerce ) ecosystem is a plus

Informations

Requirements

Skills:

Marketing digital Réseaux sociaux social media marketing CRÉATIVITÉ Search Engine Optimization (SEO) MARKETING STRATEGY

COMMUNICATION