First step into marketing

Sat, 27 Jul 2024 12:00:00 +0000 - Sat, 27 Jul 2024 18:00:00 +0000

Introduction (15 minutes)

• Welcome and Trainer Introduction
• Overview of the Webinar Objectives
• Brief Introduction to Digital Marketing

Module 1: Understanding Marketing Fundamentals (45 minutes)

• Definition and Importance of Marketing
• Key Marketing Concepts and Terminologies
• The Marketing Mix (4 Ps: Product, Price, Place, Promotion)

Module 2: The Pillars of Digital Marketing (1 hour)

• Overview of Digital Marketing Channels
• Social Media Marketing
• Content Marketing
• Email Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• How to Develop a Digital Marketing Strategy
• Case Studies and Examples from Various Sectors

Break (15 minutes)

Module 3: Practical Application and Exercises (1 hour)

• Hands-On Exercises to Apply Learned Concepts
• Creating a Basic Digital Marketing Plan
• Interactive Session: Developing a Campaign Strategy

Module 4: Advanced Topics and Trends (45 minutes)

• Current Trends in Digital Marketing
• Advanced Techniques and Tools
• Analytics and Measuring Success
• Q&A Session

Conclusion and Wrap-Up (30 minutes)

• Recap of Key Points
• Additional Resources and Learning Materials
• Feedback and Next Steps
• Closing Remarks