Detailed outline of the training:

22 May - 20 Jun

1- Understanding the utility of E-Branding (2.5 hours):

• How e-branding differs from traditional branding.
• Brand identity creation.
• The importance of consistency and uniqueness in online brand building.
• Understanding different elements of visual identity.

2- Introduction to Social Media (2.5 hours):

• Understanding social networks and exploring main platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Learning to identify commercial and communication objectives achievable through social media.
• Understanding editorial line and aligning content creation on social networks with company objectives.

3- Content Management and Planning (2.5 hours):

• Presentation of social media management tools to plan, publish, and analyze content, with case studies on effective tool utilization.
• Understanding tailored content creation and algorithms of each platform.

4- Performance Measurement (2.5 hours):

• Definition and tracking of key performance indicators (KPIs) to evaluate content effectiveness.
• Presentation of social media analytics tools (reporting) to measure performance indicators.

5- Meta Advertising (2.5 hours):

• Understanding the meta business manager and its functioning.
• Understanding advertising objectives and budgeting strategy.
• Practical case: creating a campaign with a specific objective.

6- Optimization of Advertising Campaigns (2.5 hours):

• Learning to monitor and adjust campaigns based on real-time performance.
• Learning A/B testing to optimize campaign elements.
• Understanding interpretation of performance data.