MOKHTAR Imed
MOKHTAR Imed
14 janvier, 2023
EN
# LEADERSHIP # TEAMWORK # Brand Management # Marketing des Ressources Humaines et Marque Employeur

How To Build & Improve Your Company Culture

How do you build your company culture?

Organizations can also take steps to build a positive work culture to develop their own culture, whether you run it or not. Be prepared to put in the time and effort, as this task will not be completed overnight.


Photo by Redd F on Unsplash


1. Identify your company's most important values

What is the most important word you want to associate with your company? If you could describe it briefly, what would you want your customers (or the public) to think about when they imagine your sign or logo? These are your company's core values. They tell stories about how you want the world to see your company and its people. 


2. Decide on the goals of those values

These goals have nothing to do with selling that number of units or achieving a certain level of revenue. Instead, it should relate to why you started the business in the first place. What did you want to accomplish when you created your own business? These words and phrases are the goals of your corporate culture.


3. Involve everyone in the company

Employees are an essential part of building a company's culture. Employees who are generally happy with their company culture are more productive. As an employer, there are many things you can do to move this process forward.


Tell your employees that you appreciate them and their work. Take the time to say hi when you see them. Let them know that your company has achieved its goals and thank them for their contributions.

Find out what motivates your employees to keep doing their best. Unfortunately, not everyone is motivated by money (and you may be unable to offer your employees a lump sum pay raise). However, you may be able to provide your employees with other incentives, such as B. Instead, take extra time off from work.


Good company culture also comes from the benefits a company offers its employees: 

  • Complimentary Drinks and Snacks
  • Events (BBQs, Parties, Sports Competitions)
  • Weekends
  • Competitions
  • Relaxed Office Environment with Leisure Games and Comfortable Chairs
  • Gym/Pool Memberships


Part of Workday Providing these benefits as an employee promotes team spirit and builds a positive work culture. We spend most of our lives at work, so work should be fun.

Part of being a good employer is providing help and support when employees need it. For example, an employee experiencing a period of personal or professional challenge will appreciate employers for being flexible while the employee navigates the situation.


How can company culture be improved?

Once you decide to improve your company culture, you need to be proactive. Below are some suggestions you can use to improve your company culture.


Photo by Arlington Research on Unsplash


1. Lead by example 

Actions that go against the desired corporate culture must be stopped. There can be no environment where rules and regulations apply to some employees and are ignored by others. If you're feeling guilty about being a little lax about following the rules, now is the perfect time to follow them more closely as an example for all your employees.


2. "Catch" employees modeling behaviors

Reinforce it by thanking or affirmatively acknowledging employees when they display behaviors you want to maintain about your company culture. Employees continue to act similarly and inspire others by example.


3. Prepare for feedback

Educate employees on your efforts to improve company culture. I will start by describing the areas where we have been successful in this regard. Then I'll cover all the things that need attention in the areas that need improvement. Finally, I would like to reiterate that we are all working together to implement best practices in our company culture and appreciate the helpful efforts of our employees. It's essential to end the feedback session on a positive note. How can I monitor my organizational culture to determine if my actions are successful? There are several KPIs (Key Performance Indicators). You can track this to see if your performance is on track or if your efforts need to be optimized.


4. Turnover rate

After spending time and effort to change your organization's culture, has your retention rate stayed the same, or has it declined? Unfortunately, no matter how carefully you screen your candidates in advance, making bad hires is still possible.

However, if your turnover rate remains constant or increases over months or a year, it could be a sign that something is wrong.


5. Employee/Manager Satisfaction Survey

If you want to know how employees and managers work at your company, ask them in a confidential survey. Ask them to share if they are using the skills effectively, if they are well supported, and if there are enough opportunities for further training. The answers to these questions will help you align your organizational culture more effectively.

This is the type of employee engagement that helps improve company policies. The key is to get an honest answer. Employees and managers should be confident that their responses will be kept confidential. Online voting allows everyone to freely share their thoughts. It's an excellent option for the digital workplace as it will enable all participants to conveniently complete the survey.



Copywriter: Imed El Mokhtar