January 16, 2023
# LEADERSHIP # TEAMWORK # Marketing des Ressources Humaines et Marque Employeur # Human Resources (HR)

6 Reasons Why Company Culture Matters

How does a vibrant company culture make a company more successful? ????

First, companies develop their personality over time. This statement applies whether you have a physical location or a digital workplace. Hence, the term "corporate culture." It contains the company's mission statement, values, ethics, and goals.

What is corporate culture?

Some types of companies have very traditional and conservative cultures. Banks and law firms fall into this category as they are subject to multiple regulations that must be strictly followed. Additionally, it can operate in a top-down management style, with a small number of people at the top management level making decisions about how the company works. , does not have much impact on how the company operates.

Companies that focus on creative activities such as advertising and design are less likely to be conservative. In addition to a laid-back style, you can take a more casual approach to everyday chores.

None of these corporate culture types are better or worse than the others - per se. However, both are effective and can be used to make your business successful.

Company culture significantly impacts job satisfaction for current and potential employees. When employees feel they fit well into the existing company culture, they feel better and can focus on doing their best. But if your company culture doesn't fit, your employees may feel uncomfortable. As a result, they can leave their employers relatively quickly and look for a more suitable company.

Success at the heart of the company culture

Organizational cultures differ from company to company, and there are different corporate cultures. But the core values remain the same. For a company to succeed, it must put its employees first while respecting its needs.

The 6 core triumphs of company culture are:

  1. Hearing ideas and opinions
  2. Motivating people to ask questions
  3. Entrusting employees with their own decisions
  4. Fostering team spirit
  5. Integrating relationships
  6. Delivering efficient employee engagement and communication platform

Why should employers define their company culture?

When hiring employees, it's not uncommon for employers to ask candidates for a short introduction. However, employers should be willing to do the same to determine if a candidate is a good fit for them and assess their skills and experience.

Just as a company's culture guides an employer's values and expectations, so does the way work is done. For example, all internal communications are confidential, whether made via the company's intranet platform, orally, or in writing.

Why is company culture so important?

Well, we can think of several reasons, such as: 

1. Corporate culture defines a company's identity.

Corporate culture defines exactly how people within an organization treat each other. It also shows how the business behaves towards its suppliers and customers. These core corporate values become part of the corporate brand.

2. Company culture is also essential for the future of a business. 

The best type of company culture constantly grows and asks:

  • How are we doing?
  • What are we doing right for our people?
  • What can we do better for them?
  • Do they have the right tools? 

3. You can turn your employees into powerful advocates.

One of the benefits of a good company culture is that it becomes your company's calling card. When employees feel valued, it's reflected in the way they work. It also shows how they interact with everyone they interact with.

Recognizing employees who are doing a good job is essential. The best company culture is one where people feel that they are contributing and that their actions matter.

4. It helps attract and retain the best talents.

A company culture that focuses on employee care keeps employees engaged. They want to stay with the company for the long term rather than leave it quickly. As you build your brand, these employees become your company's biggest advocates. 

5. Turns individuals into teams.

Your employees must move away from the WIIFM "what do I need" mentality. To succeed in business, we must work together. One of the compensation for employees working in the company is monetary. A sense of belonging to the group is another benefit of a positive company culture. 

6. A healthy culture has a positive effect on well-being.

A healthy employee (physically and mentally) can cope more easily with the stresses of modern life. As a result, their job performance is better than that of workers in unsupported environments.

If we managed to convince you of the importance of company culture, stay tuned for our next article that will treat how to build and improve it ????

Copywriter: Imed El Mokhtar